Want to play a critical role in the tech industry by bridging the gap between product development and market success? Then, developing strong storytelling and go-to-market strategies as a product marketer may be the perfect fit for you.
In this recorded webinar, Eric Shuai, senior director of product marketing for Viant Technology, will cover what hiring managers are looking for in product marketing candidates and provide actionable career advice to help you get noticed. You'll also gain insights into how to craft compelling product marketing strategies and discover how generative AI can help you hit the ground running once you land the role.
Bridge the gap between product development and market success.
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About the speaker:
A senior director of product marketing for Viant Technology, Eric leads marketing strategy for Viant’s programmatic advertising platform and people-based advertising solutions. His work is rooted in a clear understanding of customer needs, competitive context and Viant’s competitive advantages. Eric has worked in various marketing and analytics roles across Microsoft and Zillow, as well as in media planning and analytics at AKQA in San Francisco.
Eric has a bachelor's degree in marketing from the University of Colorado, Boulder and an MBA from the University of Washington.
Learn More and Apply
Visit our UW Specialization in Product Marketing page to learn how to apply to our program.