About this Program
The heart of successful fundraising is about connecting with individuals whose values align with your organization’s mission. To thrive in this continually evolving field, fundraisers need to know how to craft compelling campaigns, make data-driven decisions and build lasting relationships with donors.
In this three-course certificate program, you’ll gain expertise in both traditional and emerging fundraising strategies, including how to develop campaigns that leverage digital tools and donor analytics. We’ll explore who chooses to give — and why — and you’ll get valuable insights from industry experts about how you can build sustainable funding. With a focus on ethical fundraising and relationship building, you’ll learn to cultivate trust, inspire generosity and strengthen donor engagement.
▸ Related Article: 7 Things Successful Fundraisers Know
DESIGNED FOR
Fundraising professionals who want to strengthen their skills and learn about emerging development techniques, as well as anyone who wants to get started in the field of fundraising.
See Requirements
ADMISSION REQUIREMENTS
This program does not require any previous experience in fundraising. Anyone is encouraged to enroll.
Time Commitment
Including time in class, you should expect to spend about 4 to 6 hours each week on coursework.
English Proficiency
If English is not your native language, you should have at least intermediate English skills to enroll. To see if you qualify, make sure you are at the B2 level on the CEFR self-assessment grid . To learn more, see English Language Proficiency Requirements – Noncredit Programs .
International Students
Because this offering is 100% online, no visa is required and international students are welcome to apply. For more information, see Admission Requirements for International Students .
Technology Requirements
Access to a computer with a recent operating system and web browser
High-speed internet connection
Headset and webcam (recommended)
Earning the Certificate
You earn a certificate of completion by successfully completing all required courses. For more information, see Earning the Certificate .
▸ Explore More : Want to focus on the grants side of fundraising? Check out the Specialization in Grant Writing or the Specialization in Grant Management .
Video Overview
Instructor Maya Hemachandra shares how the UW Certificate in Fundraising Management teaches students the fundamentals of fundraising and offers networking opportunities that open doors to careers.
Duration: 03:20
Play
WHAT YOU’LL LEARN
Prospect identification, cultivation and solicitation using a variety of methods and channels
How community-centric fundraising can elevate organizations
How to formulate a major gifts strategy
The latest technology tools, including use of AI, and approaches for integrating communications, events and fundraising efforts
How to interpret financial statements and create a sustainable budget
Ways to build a culture of philanthropy throughout an organization
GET HANDS-ON EXPERIENCE
Craft donor-centered communications for print and online distribution
Assess an existing organization’s fundraising strategy and create a development plan to engage board members, staff and volunteers
APPLY FOR A SCHOLARSHIP
You may be eligible to apply for a UW Certificate Scholarship or Rotary Scholarship to cover most of the costs of this program. Scholarships are awarded based on financial need and the potential of the program to positively impact your career. For more information, see the Scholarships page.
Career Stats
82%
Alumni working in field
Sample Employers
University of Washington, Fred Hutch, Treehouse, College Success Foundation, Alzheimer's Association, Big Brothers Big Sisters of Puget Sound
22.3%
Projected job growth for fundraising managers in Washington state (2024-2034)
$138,362
Median salary for fundraising managers in Washington state (2023)
EARN DIGITAL BADGES
You can earn a digital achievement badge for successfully completing this certificate program, as well as a separate badge for each course. These badges can be shared on LinkedIn and other social media sites. Learn more about digital badges .
OUR ENROLLMENT COACHES ARE HERE TO HELP
Connect with an enrollment coach to learn more about this offering. Or if you need help finding the right certificate, specialization or course for you, reach out to explore your options .